According to the results of a 2022 survey conducted in the United States, the main concerns consumers had about using virtual reality or augmented reality tools when selecting and buying goods were accuracy of the item shown as well as the user's privacy. Over 80 percent of those surveyed selected these two responses as their top concerns.
Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022
The question was phrased as follows: "How concerned, if at all, are you about each of the following in using virtual reality or augmented reality tools to select and buy items?"
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Ipsos. (September 28, 2022). Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. "Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022." Chart. September 28, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. (2022). Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos. "Consumer Concerns about Using Vr or Ar Tools While Viewing and Buying Goods in The United States in 2022." Statista, Statista Inc., 28 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/
Ipsos, Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/ (last visited November 10, 2024)
Consumer concerns about using VR or AR tools while viewing and buying goods in the United States in 2022 [Graph], Ipsos, September 28, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1356548/vr-and-ar-shopping-tools-concerns/
